In this course, you will critically explore marketing principles, concepts and models from a practical perspective. Focussing on Canadian society, you will learn about Indigenous history in Canada, diversity in the workplace, understanding religious identities, LGBTQ+ and gender rights, media and bias, advertising to a multicultural audience, and much more.

From relationships in the workplace to wider global issues, you will explore diversity in varied social contexts. This course develops awareness and understanding of cultural diversity, which is essential for success in today’s world.

You will learn to express your thoughts and ideas through creative mediums and find the freedom and confidence to risk creatively like a child Cultural Diversity & Understanding Picasso said that every child is an artist and the problem is how to remain an artist once we grow up. This course allows you to discover your creative potential. By the end of this course, you will be an adept storyteller who can write creatively, concisely, and with intent. You will employ best practices for academic writing, email etiquette, business communications, and writing persuasive ad copy. In this course, you will learn to write strategically for specific contexts and audiences. Importantly, you will learn essential Microsoft Office (Word, Excel, PowerPoint) competencies required to succeed in an academic and business environment Writing with Purpose With a focus on enhancing academic skills, this course sets you up for success as a student. Student Success Skills & Computer Fundamentals

Advanced Entry: IELTS with an overall band score of 6.0 with no component less than 5.5 or equivalent*.

IELTS with an overall band score of 5.5 with no component less than 5.0 or equivalent*.

Stenberg College entrance informational interview.

Mature student status (19+) or grade 12 graduation.

You will have the option to add a 22-week paid co-op to your program. In a collaborative and safe environment, you will gain the confidence to take creative risks and push your imagination.īy the end of this program, you will develop an impressive portfolio showcasing the work you produced, an ability to self-promote and be fully prepared to take the next step to build your dream career. Additionally, the program will strengthen your interpersonal skills to help you integrate seamlessly into a diverse workplace. You will develop a strong foundation in advertising, business communication (written and verbal), digital marketing, sales and customer service, and event management. Under the guidance of working industry professionals, you will practice and apply traditional and digital marketing concepts using real-world tools.

With a focus on North American business practices, our Business Diploma – Marketing Specialization prepares you for careers in the global economy.

Marketing management certificate bcit